P+ Measurement ServicesP+ Reputation Auditor™
Africa's Independent Authority for Reputation Audit and Intelligence.

Reputation Is Your Most Valuable Asset.

We Help You Measure It. Protect It. Defend It.

Independently auditing PR, reputation and communications performance across print, online, web, social media, podcasts, AI search and dark social conversations through Human-Led, AI-Driven intelligence built for Africa.

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What We Audit

Six rigorous audit disciplines — each combining AI acceleration with independent human judgment.

Reputation Intelligence Audit

Understanding the forces shaping perception, trust and credibility.

  • Brand Reputation Score
  • Reputation Drivers
  • Reputation Risk Factors
  • Stakeholder Perception Indicators
  • Trust Signals
  • Reputation Trend Analysis

PR Performance Audit

Evaluating PR effectiveness against communication objectives.

  • Brand Exposure
  • Media Impact
  • Message Placement
  • Communication Outputs/Outtakes/Outcomes
  • Return on Objectives (ROO)

Narrative Intelligence Audit

Understanding which stories are influencing perception.

  • Narrative Penetration
  • Narrative Amplification
  • Narrative Resistance
  • Narrative Sustainability
  • Narrative Risk Assessment

Competitive Reputation Intelligence

Beyond Share of Voice.

  • Competitive Visibility
  • Competitive Prominence
  • Competitive Sentiment Positioning
  • Competitive Reputation Performance
  • Competitive Narrative Ownership

AI Visibility & GEO Audit

How you are represented within AI environments.

  • AI Citation Visibility
  • GEO Performance
  • AI Discoverability
  • AI Platform Presence
  • AI Reference Frequency

Reputation Risk Audit

Understanding risks before they escalate.

  • Emerging Issues
  • Narrative Threats
  • Reputational Risk Signals
  • Industry Risk Factors
  • Stakeholder Friction Points

Why We're Different

Most platforms monitor conversations.

We audit reputation.

Most platforms report activity.

We evaluate effectiveness.

Most platforms generate dashboards.

We provide independent intelligence.

Most platforms automate analysis.

We combine AI with expert human judgment.

Most platforms tell you what happened.

We help explain why, what it means, and what should happen next.

No AVE. No Vanity Metrics.

P+ Reputation Auditor™ does not use Advertising Value Equivalency. Our methodology focuses on Objective Achievement, Reputation Outcomes, Trust Indicators, Stakeholder Impact, and Strategic Contribution.

Built on Globally Recognized Principles

P+MCA™ (P+ Media Content Analysis Methodology)
AMEC Integrated Evaluation Framework
Barcelona Principles 4.0
Narrative Intelligence Framework
Media Trust Index Framework
Reputation Risk Framework
AI Visibility & GEO Framework
Competitive Intelligence Framework
Human-Led AI Governance Framework

Human-Led. AI-Driven.

AI accelerates:

  • Media discovery
  • Data processing
  • Pattern identification
  • Narrative detection
  • Trend analysis
  • Intelligence generation

Human expertise provides:

  • Strategic interpretation
  • Ethical oversight
  • Cultural understanding
  • Contextual validation
  • Independent review
  • Quality assurance

Every audit undergoes human evaluation before intelligence is delivered. Technology powers the process. Human intelligence governs the outcome.

About P+ Measurement Services

P+ Reputation Auditor™ is a product of P+ Measurement Services — Nigeria's foremost independent media intelligence consultancy and the only AMEC member in the country. Founded by Philip Odiakose, P+ provides end-to-end solutions in media monitoring, sentiment analysis, reputation auditing, and performance evaluation for corporations, public institutions, and PR consultancies across Africa. Our methodology — P+MCA (Media Content Analysis) — is built on the Barcelona Principles 4.0 and combines advanced AI analytics with expert human analysis to deliver intelligence that goes beyond numbers.

The sectors and scale we audit

We track 45+ brands across Nigeria's most competitive sectors — banking, insurance, telecoms, e-hailing and beyond.

What our partners say

I worked with P+ Measurement Services, where they provided measurement services for our brand. They are strategic in their input, futuristic in their outlook and an amazing partner on managing upheavals in the media management value chain.
— Industry Executive
Featured In:

Business Post·Marketing Edge·Brand Spur·Naija247News·Quick News Africa·Starconnect Media

How it works

From subscription to independent intelligence in three steps.

01

Subscribe

Choose the tier that fits your brand and pay securely online.

02

Access Intelligence

Get a dedicated dashboard with live monitoring and human-validated audits.

03

Make Better Decisions

Act on independent intelligence and measurable reputation outcomes.

Ready to measure, protect and defend your reputation?

Join the brands using P+ Reputation Auditor™ to turn media coverage into independent, human-validated intelligence. Drop your email and our team will reach out.

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  • No AVE
  • Independently audited
  • Nigerian market expertise